“The essence of strategy is choosing what not to do.” — Michael Porter The Silent Killer of Growth? Channel Misalignment Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle. If you’ve ever watched your acquisition costs climb […]
Are You Investing in the Wrong Growth Channels? Read More »
“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” — Stuart H. Britt In 2017, a mid-sized logistics firm in Ohio made a decision that would define their next five years: they outsourced their B2B lead generation. Within six months, their pipeline
Does Outsourced B2B Lead Generation Still Work in 2025? Read More »
“If you think compliance is expensive—try non-compliance.”— Former U.S. Deputy Attorney General Paul McNulty A Wake-Up Call in the Inbox In January 2025, a Chicago-based e-commerce business—let’s call them Glimmer & Co.—received a notice from the California Attorney General. The allegation? Non-compliance with the California Consumer Privacy Act (CCPA). They hadn’t properly disclosed data collection
What’s the Real Risk of Ignoring Privacy Laws in 2025? Read More »
“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” — Peter Drucker The Missed Bus Many SMBs Don’t Even See Let’s start with a scene from a boardroom. A business owner, we’ll call her Linda, runs a 25-person logistics company in Ohio. One of her junior
Are You Ignoring AI Because You Think It’s “Not for SMBs”? Read More »
